Socedo Achieves 3X Growth, as B2B Marketers Choose Social Data to Target the Right Buyers

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SEATTLE, Jan. 4, 2017 /PRNewswire/ — In 2016, Socedo grew its annual revenue by 3X and added industry leaders like Microsoft, Lenovo and MuleSoft to its customer base. This growth is fueled by a bigger trend: B2B marketers have finally realized that social data is a key ingredient to accelerating customer acquisition and are now integrating…

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Wunderman Acquires Majority Stake in Pmweb, a Leading Digital Marketing Specialist in Brazil

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SÃO PAULO, Jan. 3, 2017 /PRNewswire/ — Wunderman, a leading global digital agency and a part of WPP, today announced that it has acquired a majority stake in Pmweb Comunicação Ltda., a leading digital marketing specialist in Brazil. The deal furthers Wunderman’s commitment to developing and expanding digital skills and capabilities in high-growth markets within Latin…

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Mobile analytics co Singular raises $15m

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Israeli unified marketing analytics platform developer Singularhas closed a $15 million in Series A financing round from KDWC, Translink Capital, Telstra Ventures and previous investor General Catalyst. The startup’s platform is already used for many of the world’s largest mobile apps and Singular will use the latest round to accelerate product development and support international expansion.…

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Utilizing CRO and Data Attribution for B2B Success

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At the outset, Conversion Rate Optimization (CRO) seems like a clearly winning proposition: use real visitor data to optimize your website’s landing pages and calls-to-action, driving higher conversion rates and greater value-per-conversion. The fact that all of these are good for improving SEO as well is just a bonus. However, the challenge for many CMOs interested…

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Content Marketing Jobs Have More Than Tripled

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Curata & LinkedIn Announce The Ultimate Guide to a Content Marketing Career BOSTON, Nov. 2, 2016 /PRNewswire-iReach/ — Curata and LinkedIn today announced the release of their joint eBook: The Ultimate Guide to a Content Marketing Career, packed full of original data, research and analysis for marketers and aspiring content marketers, such as journalists considering a…

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